LOYAL & REPEAT CUSTOMERS
Followers & Brand Recognition!
Great For Fast - Casual Concepts & Any Other Winners!
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Fast-casual falls between full-service and quick-service restautants.
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Offer better quality food, but with less expensive menu items than full-service restaurants.
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Price: $7 to $10 range, usually specialize a few menu items or combination menu.
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Example: Overstuffed Burrito / Lg Salad Bowl for $7 or a sandwich, pickle & drink under $10.
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Guests will walk up to a service counter, choose menu items from a menu board & place their orders with a cashier.
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Guests may also choose their food first, walking along an assembly line for their creation, then pay when they receive the food.
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Like quick-service, speed and convenience are important of fast-casual concepts!
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Menu items and restaurant culture will affect what the restaurant looks like inside. Some are basic & others use colors.
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Lighting and music definitely play a huge role in creating atmosphere - Demonstrate your style!
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Benefits - Fast-casual restaurants experience a good deal of turnover.
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According to studies during a three year, fast-casual concept joints saw most turnover of any other restaurant type!
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Concept can be a totally organic eatery, regional fare or classics, all while attracting customers with affordable prices.
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Some obtain liquor license to attract adult clientele, but still cater to families and students.
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Most of fast-casual restaurants provide more healthful food than other restaurants have to offer.
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Fast-casual restaurants are extremely versatile.
Examples: Aroma Espresso Bar, Shake Shack, Chipotle Mexican Grill, GRK, Blaze Pizza, Noodles Co, Witchcraft, Tossed, Chopt & Boloco.
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